When it comes to electric ownership for first time EV buyers, the switch can be overwhelming. Many potential leasers and buyers do not yet know what is involved in owning an EV, and Fisker will need many types of basic “EV 101” education to welcome them and make them feel at ease.

Using “EV 101” as the departure point:

As we target the “EV-101” audience we will speak to; a one-frame Instagram post was created to intrigue a potential leaser/buyer to engage and click to learn more about electric vehicles.

A mockup for a landing page was also created to catch the user when they click, and teach simple concepts about owning electric vehicles.

/ˈlandiNG/

/ˈsōSHəl/                   /ˈdijidl/

Client: Fisker

Role: Visual Design