Motorsport Multiverse is a collaboration between Motorsport Images and Artema Labs. Motorsport Images is one of the world's largest collections of motorsport and automotive images, with 26 million images including the only unbroken visual history of the F1 World Championship since 1950. It is backed by Motorsport.com, a global market leader in motorsport digital media, with platforms in 15 languages.

Enter into the premier digital platform for racing fans and enthusiasts. The Motorsport Multiverse features official collectibles with bona fide provenance providing one of a kind digital products, and curated racing artifacts with 3-D interactivity and Augmented Reality functions. These digital products redefine the consumer experience across renditions of rare racing gear, digital trading cards, and an evolving line of innovative new products. A pipeline of soon to be released features bring unique in-token Evolution and novel Play to Earn gamification that allows for a more immersive fan experience, while a next generation User Interface makes access to authenticated digital products easier than ever.

With an eye on sustainability, Motorsport Multiverse incorporates the use of Artema Labs' proprietary MediaChain design. This novel architecture is energy efficient providing a reduced carbon footprint while substantially lowering gas fees and increasing transaction speeds. Additionally, the inclusion of a proprietary security infrastructure and dynamic asset control allows for the introduction of ground-breaking new features including persistent on-chain media, fraud protection, theft recovery, and much more over time.

I led the team of motion + NFT department and worked with the cross-functional teams and Motorsport directly to create captivating, interactive, 3D collectibles that faithfully capture the essence of the ultimate racing history.

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Client: Artema Labs / Motorsport Network

Role: Creative Director