Cènch Couture

Cènch’s founder Pamela Lin started the brand to bring the luxury style to the masses.

Born with an inherent sense of style, she recognized the magical transformation of accessories and the importance of details such as belts in creating perfect red carpet looks. Today Pamela is combining her unique sense of style, background in luxury goods and retail expertise to create the “Notch” and “Cènch” collections for women everywhere to express their personal style.

Working along side Pamela, I handled the creative direction behind the brand and is responsible for the overall essences such as identity, photography as well as web concept design.

Client: Cènch Couture

Role: Creative Director