Generation Lush is a contemporary POP line of both casual and dressy apparel based in Los Angeles, California. The brand takes Hollywood inspired pop arts and re-imagined it into designs that produce an emotional response. By fusing high-quality materials with sophisticated craftsmanship, the line aims to maximize the comfortability in any given moment.

Collaborating directly with manufactures across Los Angeles and Asia, I was the creative force behind Generation Lush. With the emphasis on comfortability, while mixing different street elements and references from music, icons and daily humor, the brand aims to bring out the quirky but fun attitude to its audience.