Cench

Cènch’s founder Pamela Lin is making a name for herself in the design world bringing luxury style to the masses.

Born with an inherent sense of style, she recognized the magical transformation of accessories and the importance of details such as belts in creating perfect red carpet looks. Today Pamela is combining her unique sense of style, background in luxury goods and retail expertise to create the “Notch” and “Cènch” collections for women everywhere to express their personal style.

Pamela gradu­ated with a degree in Business Management and then returned to the fashion world as the man­ager of Bleu, a high-end Los Angeles boutique. At Bleu Pamela had the opportunity to wardrobe stars like Lauren Conrad, Audrina Patridge, and Bridget Fonda.

xeverfree is the creative director behind the brand and is responsible for the overall essences such as identity, photography as well as web concept design.