Shin Kong Place

Mitsukoshi, Ltd. (株式会社三越, Kabushiki-gaisha Mitsukoshi) is an international department store chain with headquarters in Tokyo, Japan. It is a subsidiary of Isetan Mitsukoshi Holdings, which also owns the Isetan department store chain.

The stores in Taiwan are named Shin Kong Mitsukoshi Department Store [zh], a collaboration between the Shin Kong Group and Mitsukoshi. The first Shin Kong Mitsukoshi store opened at Nanjing Road in Taipei in 1991.

Working with a talented team that includes members such as Kay Sides, Miki Higasa and Debi Greenberg, Xeverfree was the senior art director behind the overall concept of the Shin Kong Place Suzhou and Chong Qing.

Working together with a diverse cross-functional team, we developed the whole business proposal from scratch. From the approaching brand, basic floor design, creative direction, and art direction, to the overall financial scope, we merged different aspects of the business into the silk road's core value, and together, we created something that China has never experienced before.

During the time, we also worked with architect firms to translate the overall branding messages into the concept of blueprint and CAD rendering as well to ensure that even the building itself also speaks the same language.

Client: Shin Kong Place China

Role: Senior Art Director